Setting
Mar 27, 2026

A bold photo series challenges beauty standards surrounding female body hair

A striking and provocative photo series is rewriting the narrative around female beauty standards, challenging women to put down their razors and embrace a new “accessory”: their natural underarm hair.

Long before razors, lasers, and waxing strips became everyday staples in beauty routines, hair removal was already a deeply ingrained practice.

In fact, its origins date back to the Stone Age, when both men and women used primitive tools such as seashells and sharp stones to scrape hair from their bodies.

Primitive ancestors

Thousands of years later, Charles Darwin’s theory of natural selection introduced a new perspective: the loss of body hair as a result of sexual selection.

According to Darwin, the less body hair a person had, the more “evolved” they appeared.

This pseudoscientific reasoning gave hairlessness a new social meaning—associating it with attractiveness and evolutionary advancement.

Being hair-free gradually became a sign of progress and desirability.

A female obligation

By the early 20th century, the idea that women should be hairless was firmly embedded in society.

Body hair came to be seen as something shameful—a flaw to be corrected rather than a natural state to be accepted.

“It has been deeply stigmatized, and still is, and has been associated with shame,” said Heather Widdows, author of Perfect Me: Beauty as an Ethical Ideal, in an interview with CNN.

“Today, most women feel they have to remove their hair, as if they have no other choice. There’s something deeply conflicted about that, even though perceptions are slowly changing.”

“Very masculine”

Now, after centuries of conditioning, many women are pushing back against traditional beauty standards that equate femininity with perfection and hairlessness.

“Underarm hair is often considered very unpleasant, unhygienic, repulsive, grotesque, and very masculine,” explained London-based photographer Ben Hopper in an interview with Bored Panda.

Discussing his work, Hopper said he wanted to explore why female underarm hair remains such a strong taboo.

“I was also interested in examining how we perceive beauty in popular culture. When you look at the fashion and film industries, you see very, very specific standards for women.”

“A raw and unconventional look”

To explore people’s reactions to women with underarm hair, Hopper created his bold photo series Natural Beauty.

“The aim [of the series] is the contrast between the kind of female beauty dictated by fashion and the raw, unconventional look of female underarm hair,” Hopper told The Huffington Post about the black-and-white photographs.

“I hope [the images] will surprise many people—and in a way, that’s one of my intentions.”

A primal sense of power

The project, which Hopper began in 2007, features intimate anecdotes and quotes from models and actresses participating in the movement.

These women share personal stories of liberation, choosing to present themselves as they are, without insecurity.

“I felt really relieved and free when I let my hair grow,” said one model, known as Kyotocat. “It was like I could finally breathe.

It was also incredibly comfortable. I felt like I regained confidence and boldness—as if I was tapping into some kind of primal power.”

Another model, Sophie Rose, said that not hiding her body hair made her feel empowered: “You feel stronger for not giving in to what you’ve been told to be.

I even enjoyed seeing people react with disgust—it was actually quite funny.”

Gabriela Eva, who grew out her hair specifically for the shoot, admitted she was curious about how she would respond to judgment.

“At first it made me feel natural and vulnerable, but in the end, it empowered me,” she said.

Other posts